Onboard Diary

Whatever you do, do it right.

My father used to tell me that when I was growing up. He believed that no matter what you did, you had a responsibility to do it as best as possible as an honor to the profession and to your costumers.

That's the reason why I've been writing a lot about media lately. Call it paranoia but I just can't understand why people don't get the importance of start embracing Media Arts.

We are not curing cancer. That's true. But still, as communicators, we have a responsibility. The responsibility to be much more than just great storytellers. To guide our industry towards a better/stronger future.

As it best, this is art serving capitalism as Jeff Goodby always says. We need to begin to re-think what we call media. Start thinking of media as creative both in form and content. As art. That way it will be easier to stop thinking about ads and start thinking in terms of ideas.

It's not really rocket science so if you aren't up for the ride please quit and get a job in a bank or something.