Onboard Diary

The next ten years of Cinema (In We ♥ Cinema)

Here are our predictions for the next ten years of Cinema. You can read the rest of the article on We Love Cinema.

Picture by Aída Páez

Dear Three Wise Men, here's our wish list:

-Transmedia will be a frequently used word

-The 90 minute format will have to be replaced by shorter pieces of work.

-There will be two types of cinemas: those which will continue being theatres for big-budget films. And football matches, concerts and videogames will be supplied to these places. Other cinemas will restructure their facilities into multiple small theatres with room for ten or twelve people, which will be available for booking with your friends and where you'll be able to choose any film in History from a catalogue. The films on offer, the intimacy and the possibility of eating and drinking in these places will make them successful among young people as a meeting point at weekends. 

-After the initial buzz, 3D will be only used for those film worth using it and as a storytelling device, not as a plus to make people go to the cinema.

-Many intermediaries will be removed from the production line. Film makers will have online sites where they'll be able to exhibit their works and their use will be directed towards these places, based on the opinions of users and important figures.

-New models of contents monetization will arise by means of flat rates and added value. 

-Brands will start to get more involved in the contents, but without being invasive or annoying. This contents will be offered 'by courtesy of...'

-Preroll advertising and banners will disappear.

-Film makers will start to understand that the making process of their film begins way before the shooting. They will contact their future audience and be sensitive to their opinions and reactions.

-Social networks will play a main role in the success or failure of a film and the the critic's role will be relegated to specialised audiences. Aston Kutcher's say will matter more than Carlos Boyero's.

-Mobile phones will begin to be an essential tool for new means of distribution.

-Films will move from the street (cinemas) to the Internet, but events will be created (ARGs, premieres, parties, games) to take the audience back to the street. 

-The use of large screens or projectors and powerful sound systems will increase and its price will be reduced. This will make the experience of watching films at home similar to the viewing experience in a cinema.