At one point I considered myself a film-maker but those
days are long gone. I now consider myself something akin to a story
architect, in the sense that the stories I tell encompass design,
delivery and technology.
"The confines of a single format are
replaced with the ability to move audiences from one experience to
another ― from one screen or device to another"
The tools I use
are no longer simply cameras ― they are mobile and feature real-time
web apps. Storylines, characters or scenes now exist beyond one screen
or format. My stories spill out into the real world and guide audiences
from one experience to another.
I leave room for the audience to
build certain aspects of the storyworld that I'm creating. In a sense,
it is about fostering connections between audience members. I strive to
build social entertainment that enables the audience to remix, extend,
discuss and share. By letting go of some of the control, I'm embracing
the fact that I can foster a rich collaboration with the audience.
Excerpt from
this motivating article by Lance Weiler.
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